Brain Exchange Roundtable

Date: Tuesday February 23, 2010, 6:00 - 8:00 p.m. EST.
Location: 733 Third Ave., Suite 200, New York, NY (between 45th & 46th St.)

"6 Powerful Ways to Grow Your Revenue - Right Now"

Host and Moderator: Marian Banker, MBA, Business Leadership Coach

Revenue's down in the recession--for just about everyone. But your competitors still have revenue. And you can get some of theirs. By being better than they are, in the eyes of their customers and your prospects. Being better will also keep your current customers around and can get them to buy more, to buy more often, and to tell more of their friends...

Our guest expert, Drew Morris, will reveal how you can become better:

The 3 things you have to get right so that customers and prospects will just love your company.	Once you pull that off, your competitors will find your emotional connection with those who buy very hard to break, or duplicate.

How you can strengthen your value propositions.

So you don't have to cut prices to dangerous levels to get people to buy what you offer. You might find that you can raise prices in light of the added value, or at least hold the line.

Increasing the emotional impact of the promises behind your brands.	So people will really want what you offer.

The persuasiveness of your marketing messages.	Purchase-compelling advertising is extremely rare. Many ads are funny; others win design awards from their peers. Neither helps you sell what you offer. Time permitting, you'll experience a 100% effective ad, and dissect it to discover the part you absolutely have to get right.

Our guest expert, Drew Morris, founder and CEO of Great Numbers! LLC, will reveal how you can put these criteria to work for you.

His firm helps executives figure out how to create, well, great numbers, and to master the skills they'll need to do so repeatedly. Great Numbers! work draws on the methods, tools and insights Drew has developed over the past 14 years, and written about in Chief Executive magazine.

Drew sold his first business in 2005 to a public company, after a run of 22 years. Drew's own consulting work during this time spanned software and new-service creation for clients, in marketing and technology roles.

At the Roundtable you'll have the opportunity to interact with Drew and all members. Questions, comments and contributions are encouraged.

About the Brain Exchange Roundtable

The Brain Exchange Roundtable is a highly interactive format designed as a forum for entrepreneurs and key decision-makers in small-midsize business. Everyone learns by being part of a dialogue between experts and peers. You'll leave with new ideas, new resources and new connections.

Only $29.00 reserves your seat at the Roundtable.
Advance registration required.
Limited to 12 participants.

To receive an invitation for future Roundtable events, please go to the Contact Page and send a note requesting an invitation to the Brain Exchange Roundable.

"Special thanks for Marian's gracious invitation to join the Roundtable last night. I was delighted to meet you all. Thanks for your feedback, input, questions, enthusiasm and commentary: It all makes such a difference!"
Mary van de Wiel, Zing Your Brand and A New Brand Landscape