E-Mail Marketing for Entrepreneurs and Executives

Technology Options in E-mail Marketing: Permission (Opt-in) and Privacy

Tuesday, August 6th, 1 - 2 p.m. EDT

Part of the attraction to electronic marketing is the so-called ease and nominal expense of delivering messages to a large audience. Not all technology is created equal or with the same user friendliness.

Learn:
- what are the different features of the technologies
- how to select an appropriate solution for your budget, resources and technical skill level
- when it's better to outsource than to run in house
- HTML or Text, which is the better solution for you?
- what Opt-in process to use
- what privacy concerns you need to address

This workshop will be very interactive. Participants will come away with a resource list.

You will receive an e-mail with the call-in number following your registration.

To Register for Technology Options Workshop click on the button below.

E-Zine Content Strategy Workshop: Creating an Editorial Calendar

Tuesday, August 19th, 1 - 2 p.m. EDT

Great ezines don't just happen. They all have one thing in common; a strategy and plan that parallels the companies' marketing goals. They also deliver value to their recipients on an ongoing basis.

Learn how to:
- create a content strategy for an ezine
- exemplify your brand while delivering value issue after issue

This interactive workshop will help participants create an ezine strategy in the form of an editorial calendar. While they may not be able to complete these during class, they will come away with the knowledge needed to complete it on their own. Handouts will include a strategy worksheet and resource list.

You will receive an e-mail with the call-in number following your registration.

To Register for E-zine Content Strategy Workshop click on the button below.

Campaign Creation: Testing and Measuring

Tuesday, September 2, 1 - 2 p.m. EDT

Successful e-mail campaigns have specific elements. A campaign is a series of messages designed to deliver information, build rapport and trust.

Learn how to:
- create a complete message as part of a series
- deliver value to the recipient without being too "salesy"
- insure you brand is incorporated into the messages
- test your messages
- track your results/Measure your success

Participants will work on an email campaign of their own. They may not be able to complete during the class but will come away with the tools and knowledge to finish it on their own.

This process can also be applied to creation of more effective one-to-one e-mails.

You will receive an e-mail with the call-in number following your registration.

To Register for Campaign Creation Workshop send click on the button below.