Prime Strategies

Lunchtime Telephone Roundtable


Prime Strategies' Lunchtime Telephone Roundtable is a monthly one hour telephone conference call with a timely topic and often a guest expert. Designed as a forum for small business leaders it's a place to network, exchange ideas, compare notes with peers and enjoy the comraderie. The only charge you will incur is your long distance connection.

Here are the details about the next Telephone Roundtable and how you can join us.

February Lunchtime Telephone Roundtable

Topic: "How to Get Media Attention"

Date: Thursday, February 17, 2005, 1 to 2 p.m. EST

Moderator and Discussion Leader: Marian Banker, MBA, Business Leadership Coach

Guest Expert: Anna Shen, is a media consultant, who began her career as a journalist in the mainstream media, working for publications such as the NY Times, US News and World Report, and ABC London. She was a press officer for the UN and the World Bank, edited a newspaper and launched a TV series. Currently Anna freelances for publications such as the NY Times regional papers, Elle Magazine, POZ and she just finished editing an art book.

In this Roundtable you'll be able to tap Anna's experience and wisdom around getting media attention from the viewpoint of an "insider".

Some of the topics Anna will cover are:

  • How a small business can position itself to get media attention and coverage.
  • What journalists and producers are looking for from a news provider, like you.
  • The best way to reach and communicate with journalists, editors and producers.
  • Tips for getting into print, radio, TV.
  • How to select the most effective media for your business.
  • How to trigger the interest of an editor in your news item.
  • Tips for responding to media inquiries.
  • Strategies and tips for writing releases that get read and acted upon.
  • And much, much more.
There is NO CHARGE for the Roundtable. Plan to join us.

To register and receive the call-in number, send an e-mail to roundtable21705@primestrategies.com Within minutes you will receive the call-in number and instructions by-email from our autoresponder.

Here¹s just one example of what's been said about our popular Roundtable.

"I enjoyed the Roundtable. The approach was comfortable and informal. The information presented was very realistic and the principles could be practiced in any organizational setting."
Nancy Grandovic, Heritage Valley Health System