SubscribeSMALL BUSINESS LEADER April 2008
Small Business Leader
Marian Banker, MBA, Business Leadership Coach, and creator of the Business Success System.
"Lead Your Business to Success" ISSUE #104
April, 2008
In This Issue
Save the Date
Success Tip #1
Feature Article
Success Tip #2
Business Success System Course
Small Business Leader Marketplace
About The Publisher & Feedback
Quick Links
Past Newsletters
More About Us
Note from Marian:
Big news this month! I'm officially launching my reinvented business and my new website, http://primestrategies.com... plus my brand new "One Page Marketing Plan", http://primestrategies.com/one-page.
I'm so excited about this new product that I'm sharing the Intro and first Section with you as this month's Feature Article.
Spring is a fabulous time for a marketing campaign. Now you can put it together on one page and get it going using the new "One Page Marketing Plan", http://primestrategies.com/one-page. Definitely worth checking out.
In my reinvented business I'm focusing on products, service packages and programs. These are all great to jump-start the directed changes you want to make in your business. They all offer clear guidelines to help you make strategic changes in a very short time. Take a look, http://primestrategies.com/bss.
On May 14th the first Brain Exchange Roundtable (BXRT) of 2008 will take place at City Scape Virtual Offices, http://www.nyvirtualoffices.com in Union Square, NYC. This is the networking event where everyone gains by being part of a dialogue between experts and peers. You'll leave with new ideas, new resources and new connections.
Our topic for the evening will be "Really Effective Business Networking" and our guest expert will be Ilana Eberson,
http://reallivepeopleparty.com. Ilana knows networking. She earns her livelihood organizing and producing both business and social networking events.
It will be limited to 12 people so you'll want to get on board ASAP. I'll let you know when we're ready for sign up.
Yikes! It's already the beginning of second quarter. Are you on track with your goals? Do you have clear goals? Are you seeing the results you want? If you'd like help or would just like to talk about it, give me a call at 212-679-1209 or send an e-mail. First get-acquainted session is always f-r-e-e.
To your success,
Marian Banker
Publisher
Small Business Leader
NOTE: We have had to disguise some words in order to keep them from getting caught in the $pam filters. Please bear with us.
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Save the Date
BRAIN EXCHANGE ROUNDTABLE
Topic: "Really Effective Business Networking"
Date: Wednesday, May 14, 2008, 6:00 - 8:30 p.m.,
Location: City Scapes Virtual Offices at 817 Broadway, http://nyvirtualoffices.com
(one block south of Union Square), New York City
Guest Expert: Ilana Eberson, RealLivePeopleParty, http://reallivepeopleparty.com
For all businesses strategic networking is needed to open new doors and meet new prospects. But are you maximizing the results of your networking? Join with a small group where we literally sit around the table and discuss the topic. Learn what's working and what's not. You'll have lots of time to share your experiences and learn from others. Put it on your calendar now. Full details soon.
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Success Tip:
Having a marketing plan in writing, one that you have created based on sound information and good strategic decisions, provides a blueprint for your day-to-day actions. But the real benefit comes from your having thought it through.
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Feature Article
The One Page Marketing Plan
By Marian Banker
I'm so excited about this new One Page Marketing Plan I want to share the first part with you now. If you begin to see what it can do for you, I hope you'll get it for yourself.
The purpose of the One Page Marketing Plan is to simplify the steps of creating a practical plan you can put to use immediately. It can be used to support a marketing campaign or to carry out your overall business plan.
We start by gathering pertinent information and answering specific questions. We give you explanations and examples to direct your thinking plus simple tools that provide a structure you can use over and over again. You are both learning and doing at the same time.
When you actually put the Plan to use, you'll not only see positive Results, you'll have started a new habit that will prepare you to reach the next level in your business.
To guide you in creating your One Page Marketing Plan, this booklet will give you the tools and the examples you need to make it clear, simple and easy. The tools and Plan template are included as reference in the main booklet.
At the end, you will find a Case Study with examples of how the study company prepared and completed each of the tools and their Plan. You can access this Case Study and examples beginning on Page 24.
Before we get started I suggest you set up a One Page Marketing Plan folder on your computer. This is where you'll save the blank templates that you download so you can use them again and again. Also save whatever work you complete in the program. You will use it as reference to carry out your Plan.
There are only two basic steps in the One Page Marketing Plan process: Preparation and Planning.
In each section you will be given an assignment with a link to download the interactive template where you'll document the details for your own business. You'll also be directed to the case study and examples that will help you understand how to use these tools.
PREPARATION
As a place to start, I find it's helpful to zoom in on how you're different from your competitors. This allows you to identify and promote what makes your product or service unique.
Even if you think you have no competitors, remember, potential clients/customers are spending their money somewhere. Identify the most likely options. Consider these your competitors.
I. Market Positioning
We start with a SWOT analysis (a fancy term for taking the pulse of your business and your competition in the marketplace). Coming from a market perspective we want answers to the following questions:
What are the strengths of the business?
What are the weaknesses?
What opportunities may be possible in the market?
What threats are possible?
Select three companies that you consider your primary competition. You will be identifying each of their Strengths, Weaknesses, Opportunities and Threats (SWOT) as well as your own.
The purpose of this exercise is to leverage your expertise and products in a way that your competitors do not. Use this analysis to differentiate and position your business within your market.
You'll be applying what you've learned here when you create your One Page Marketing Plan.
NOTE: You can learn a great deal about your competitors by researching their web site and entering them or their products as keywords into your favorite search engine.
You can learn more about SWOT analysis by entering it as a keyword into your search engine. Don't get caught up in the details. Take away the big picture of the SWOT and its purpose.
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If you'd like the benefit of the One Page Marketing Plan template and guide to finish your plan, order it he.re, http://primestrategies.com/one-page.
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Success Tip
Project tasks (such as a website) can take much longer to complete than you'd think. If you think it will take 6 weeks, allow 12 weeks. For the budget add another 50% after you get the number you think is on target. The more frequently you are succesful, the more success you will see in the future. So don't set yourself up for disappointment.
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Business Success System Course
Want your own Personal Roadmap to Business Success? Take Command of Your Business with the Prime Strategies Business Success System Course. Gain the confidence to make well-calculated strategic business decisions in spite of challenges and crossroads.
Included is a step-by-step guidebook, interactive tools to organize your thinking and your actions, plus coaching audios to support you as you take each step in the system. It's totally risk f*r*e*e because it comes with a 100% satisfaction *guarantee*.
Order Now
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Small Business Leaders' Marketplace
Introduce your product or service he.re.
Adrian Miller
Sales Training, www.adrianmiller.com, provides customized sales skills training and sales strategy solutions for businesses interested in generating more new business as well as increased business from existing accounts. Adrian's programs are provided on site or thru teleconference or webcasts and Small Business Leader subscribers will get a 15% discount.
Gain financial control of your business and more time to do it. By The Bookoffers an exciting, new concept to help small businesses gain greater financial control and increase profitability. We provide Bookkeeping, Payroll Processing, Tax Planning, and Tax Preparation services all for a low, fixed monthly fee. Spend more time building your business and focusing on your customers. www.ByTheBookNet.com
Get BIG Results for Your Small Business! Would you like the same results as the business that doubled their sales and cut expenses in half? Would you like creative ways to grow your business? Need ideas you can implement n0w? Get your *FREE* e-book packed with creative ideas to grow your business. Go to http://www.promoneyinc.com/Prime.htm.
Finally...The Secret Formula That Can Double, Even Triple Your Sales Quickly! Are you frustrated you're not closing more sales? Learn exactly what you need to start doing N0W that will dramatically increase your sales in record time. Sign up for F*R*E*E weekly sales ezine and F*R*E*E bonus article at https://www.mcssl.com/app/adtrack.asp?MerchantID=67148&AdID=284640
The Power of Networking
- If you're like most small business owners or entrepreneurs who network like crazy but still just can't get results and for whom networking has never really worked, I found the solution for you. It's "The Power of Networking", a 5 Step Program to Maximize Your Networking Results. Learn more at http://www.marketerschoice.com/app/?af=496107
Up to 50 words in 3 issues, only $25.
Send your ad to marian@primestrategies.com with Subject as Newsletter Ad.
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About The Publisher & Feedback
ABOUT THE PUBLISHER:
Marian Banker has been publishing Small Business Leader since January, 1999. Her focus is on bringing to the busy entrepreneur a quick look into the current world of small business from the perspective she's gained through coaching, consulting and training entrepreneurs in both service and product based businesses.
Marian offers individual coaching, business support groups, seminars and workshops on topics of critical interest to small business owners. Her monthly Lunchtime Telephone Roundtable has proven to be a popular way for business owners to come together around a specific business topic without leaving their office. See notice about this month's topic in the content above.
To learn more about her services, visit http://primestrategies.com.
FEEDBACK:
Your feedback is always appreciated. Please write to marian@primestrategies.com.
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A publication of Prime Strategies, 333 East 23rd St., New York, NY 10010
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